Money talks and B.S. walks. The Memphis Business Journal examined expenses and revenue for 339 basketball teams for the 2009-10 season. Duke, which beat Butler to win the national title, led in spending with $12.2 million — an average of $137,612 per player. The Blue Devils also generated $26.6 million in revenue, tops in the land.
Butler, which lost to Duke in the title game, broke even. The Bulldogs spent every last penny of their $2.8 million in revenue — an average of $33,202 per player.
According to the Journal's searchable database, Kentucky spent the most per player — $196,147. Sacramento State spent the least — $4.064.