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March 29, 2011

Frontline: Money and March Madness

Watch the full episode. See more FRONTLINE.

PBS' Frontline takes an inside look at the multi-billion dollar business of the NCAA and its brand of amateur college sports in its new monthly magazine program that debuts tonight.

Ninety percent of the NCAA's revenue comes from March Madness.

Posted at 12:27 PM in NCAA |

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