Yes, the storied Kentucky program has a problem. People aren't attending games at Rupp Arena like they used to.
The average attendance has gone from 23,868 through the first seven games of 2009 to 21,799 this season, reports John Clay of the Lexington Herald Leader.
The 2009-10 season was John Calipari's first as Wildcat coach and the numbers have been on a decline since.
What's going on? Clay lists several possibilities, including giving students the worst seats in the house. He also points to a weak home schedule and roster turnover. Fans who don't follow recruiting, Clay says, never get attached to the players, who often leave for professional opportunities after one or two seasons.
And there is no denying that it is easier to sit at home in front of the 60-inch big screen with favorite beverage in hand and Wi-Fi at your fingertips. Why spend good money on tickets and parking when you have all the comforts of home?
Calipari also might want to rethink his approach. He likes to run a "players-first program." But Clay has advice for the coach. Perhaps Kentucky should become a "fans-first program."